How Google Analytics can show the profit gains from web speed

December 30, 2013
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Better web performance can earn you a generous payback from your customers. How much? One big study demonstrated 7% better conversion for every second saved on load time. The true answer is more complicated. Some pages are almost numb to speed effects. Others are so sensitive, a single second can add 50% more profit. On the same website. […]

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Fast Web, Slow Web

October 2, 2013
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We all know that website speed is critical to success – faster sites make happier users. But what if the converse is also true? What if instant is too fast? The half-jokingly named “Slow Web Movement” advocates for the occasional slow interaction, trading the instantaneous buzz and blink for some (metaphorical) peace and quiet. Some web […]

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Elegant hack links speed & Google PageRank

August 6, 2013
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  Google told us in 2010 that page speed adds Googlejuice, but never filled in the details. They keep mum so SEO blackhats don’t game the system, but nobody likes being kept in the dark. Hacking Google’s algorithm Zoompf ran an intricate experiment to figure out what Google is really doing with search results. It’s […]

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What everyone should know about web speed sensitivity

July 1, 2013
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Speed impacts customer satisfaction. Web data converts this intuition into hard numbers. Google showed the world that slow load times cause fewer searches; Amazon found each tenth of a second delay drops sales 1%. One second costs Amazon more than 10% of their sales. So fast load times are critical for Amazon and Google. What […]

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Google Analytics – just a pretty face?

June 6, 2013
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Smart design values an attractive presentation. But please allow me to advocate for the occasional dose of ugly. This is partly a plea for honesty and self-confidence, but also a counterpoint against easy looks. Gertrude Stein‘s hatchet face forces us to pay her heed. Abraham Lincoln might not have been a looker, but he sure could turn […]

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The business guide to website performance

May 19, 2013
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Ever considered the speed of your website? Probably not – it’s just one of a hundred trivial details that don’t matter much. Google disagrees. Google’s experiments show sluggish performance affects how often their customers use their search engine. They even decided to use your site speed to calculate your search ranking. The truth? Speed might seem best […]

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The internet beyond hoopla

May 14, 2013
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The internet is rumbling across the economy. A new idea threatens the old ways every single day. Yeah, yeah – I get it. Net = wow. Yawn. I mean, who hasn’t checked out Google or Twitter or Apple? But there’s something else happening here. Some of the biggest changes are quiet and hard to see. It’s […]

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